Mass DPH Launches Quit Smoking Campaign
The Massachusetts Department of Public Health is launching Take the First Step, a campaign that educates adults about free resources designed to help them quit smoking, vaping, or using other tobacco or nicotine products. The campaign offers information about 1-800-QUIT-NOW, Massachusetts’ Quitline for tobacco/nicotine, and encourages residents to call for support or to connect online at mass.gov/quitting. The campaign has ads, videos, and resources available in English and Spanish.
Take the First Step launches in December 2021 for 14 weeks on a variety of digital channels and on social media; through billboards and print ads in select cities and towns across the Commonwealth, on Spanish television, and on radio.
A brochure about quitting, wallet cards with 1-800-QUIT-NOW information, and other materials are available free of charge at the Massachusetts Health Promotion Clearinghouse.
Learn more about free resources to quit tobacco/nicotine and watch a video about 1-800-QUIT-NOW at mass.gov/quitting.
Taking the first step toward a nicotine-free life can begin by speaking with a FREE trained quit coach on the phone or online. No lectures. No judgments at 1-800-QUIT-NOW. Please contact me, Colleen Kennedy-Mello, at the Southeast Tobacco-Free Community Partnership, 774-473-5531 or ckennedy@sevenhills.org for more information and to help promote this campaign and quit attempts in our region.
Colleen Kennedy-Mello, M.Ed., Progam Manager, Southeast Tobacco-Free Community Partnership
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